• Budweiser Seeks $47 Million From FIFA After World Cup Stadium Beer Ban

    6 days ago - By Vine Pair

    One major FIFA partner is seeking a way to level the playing field after beer sales were suddenly banned at official World Cup stadiums.
    Budweiser will reportedly ask for an estimated $47.4 million discount on its upcoming 2026 World Cup partnership, according to a Nov. 22 article from Front Office Sports. The company currently holds an approximately $112 million sponsorship deal for the next World Cup, which will be held in the United States, Mexico, and Canada.
    Budweiser reportedly spent $75 million on the 2022 partnership deal - so, naturally, the last minute policy change could be...
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  • Last Call: Anheuser-Busch Seeks $47.4 Million Deduction in 2026 FIFA World Cup Sponsorship; TTB Updates Social Media Policy; 4th Union Rejects Railroad Labor Deal

    Last Call: Anheuser-Busch Seeks $47.4 Million Deduction in 2026 FIFA World Cup Sponsorship; TTB Updates Social Media Policy; 4th Union Rejects Railroad Labor Deal

    6 days ago - By Brewbound

    Last week's decision by Qatar officials to ban alcohol sales at stadiums - two days before the first 2022 FIFA World Cup match - could impact the relationship of FIFA and beer sponsor Anheuser-Busch InBev through 2026.
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