No Way! It's Time to Rethink Rosé
It's probably not a provocation to say that you like rosé. Who doesn't! Valued at $207 million , the pink wine category is popular and ubiquitous, the Gigi Hadid of beverages.
The centuries-old style began its crossover to the American mainstream four to eight years ago, depending on your geographic region and propensity for early adoption. We, the rosé-drinking collective, have been exalting its food-pairing potential, accessibility, and affordability ever since.
In keeping with Keynesian macroeconomics, however, our bottomless thirst has wrought massive supply. Nielsen data shows that rosé swelled 53 percent from 2016 to 2017, and is “growing at a rate unheard of in other categories.”
“Nobody is making less rosé for 2018, and many suppliers are making more,” W.R. Tish wrote in April. That same month Chateau d'Esclans introduced The Palm, a sibling to its Provencal powerhouse Whispering Angel rosé. Gérard Bertrand recently collaborated with Jon Bon Jovi on a new Languedoc rosé, Diving Into Hampton Water....
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