Coca-Cola to Launch Its First Alcoholic Drink
7 monthes ago - By Vine Pair
We may never get cocaine back in our Coca-Cola, but according to a recent announcement, the soft drink giant will introduce the next best thing in 2018: alcohol.
According to reports , the Coca-Cola Company is planning to launch a “chu-hi” drink, a canned beverage typically made with shochu and sparkling water, in Japan this year. The Coca-Cola mixed drink will rival existing chu-hi drinks from other big producers such as Kirin and Suntory.
The “experiment” isn't unusual for Coca-Cola's Japanese arm, CNN says , noting that the company launches 100 new products in Japan every year.
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Coca-Cola Is Launching a Booze Brand in Japan
7 monthes ago - By Eater
Plus, the organizer of the disastrous food-and-music Fyre Festival pleads guilty to fraud
Coca-Cola is getting into the booze business , but only in Japan. The canned, flavored drinks will be made with sparkling water and shochu. Jorge Garduño, president of Coca-Cola Japan, says there are no plans to expand the new venture elsewhere. “I don't think people around the world should expect to see this kind of thing from Coca-Cola,” he says.
Rest in peace, Orin C. Smith , the former Starbucks chief executive officer who preceded Howard Schultz and ran the Seattle-based coffee giant from 2000 to...
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