• Watch: Why the Rich and Famous Flock to Restaurant Chain Nobu

    8 days ago - By Eater

    The chef at the celebrity-obsessed chain pioneered the concept of American sushi The reason why you see yellowtail paired with little slices of jalapeño on a modern sushi menu is all thanks to Nobu. If you haven't already heard of it, Nobu is a global chain of restaurants with nearly 40 locations around the world including London, Ibiza, the Bahamas, and Mexico City. Its chef is Nobu Matsuhisa, who transformed sushi into a global cuisine and shaped the concept of American sushi as we know it.
    Matsuhisa is also behind dishes like fried rock shrimp with spicy mayo, miso marinated black cod...
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