• IHOP's Name Change Is the Most Obnoxious Brand Move of the Year

    10 days ago - By Eater

    “IHOb” is a new wrinkle in the dystopian hellscape of viral marketing IHOP - the International House of Pancakes - has been teasing a “name change” for a little while, and on Monday made it “official.” The chain asserted that it would now be known as IHOb, the International House of - not Breakfast, as some people speculated - but Burgers. Since the diner chain turned the “P” at the end of its acronymic name upside down, seemingly the entire tweeting internet has been commenting on this change.
    “We thought that people would have fun with this, but never did we imagine that it would grab...
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