• Starbucks Knows How Much You Long for Fall

    4 monthes ago - By Eater

    The chain is launching an online community for autumn enthusiasts After a truly awful spring and summer , Starbucks is urging customers to start thinking about the fall. In a clever new social media campaign, the coffee titan invites guests to join a Facebook group called the Leaf Rakers Society , which is a hub for people who want to “constructively work together with Mother Nature to help Autumn arrive earlier in the calendar year.“ It's also a place for “year-round scarf-wearers” and “members of the Great Pumpkinwatch 2017 Facebook Group.” The community guidelines note that this “isn't...
    Read more ...