• McDonald's Muffin Tops Breakfast Experiment Is Straight Out of ‘Seinfeld'

    4 monthes ago - By Eater

    Plus, Pringles is introducing a Nashville hot chicken flavor, and more food news
    McDonald's is pulling a Mr. Lippman and stealing Elaine Benes's idea to sell only the best part of the muffin. In an effort to boost its morning business, the fast-food giant is testing out muffin tops as a new breakfast item. Mickey D's turned a years-long sales slump around by launching all-day breakfast in 2015 , but the company has since “lost a little focus on that breakfast day part,” admits chief financial officer Kevin Ozan. If McDonald's can figure out what to do with the muffin stumps, it will really...
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