• Beer Growth initiative's ‘Beers to That' Campaign Launches in Austin

    1 month ago - By Brewbound

    After about four years of discussion, the stalled effort to launch a brand agnostic, pro-beer marketing campaign to improve category health officially kicked off today in Austin, Texas.
    The so-called Beer Growth Initiative, a coalition of the industry's three trade groups - the National Beer Wholesalers Association , Brewers Association and Beer Institute - as well as large and small beer companies also revealed its first slogan: “Beers to That.”
    Brewers Association senior vice president Paul Gatza told Brewbound that the goal of the Beers to That campaign is to reach a broad audience and...
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