• Attention Cynics. Most Whiskey Companies Aren't as Awful as You Think

    1 month ago - By Chuck Cowdery

    Chuck Cowdery and Fred Noe. Photo by Fred Minnick Yesterday's happy news about Beam Suntory restoring the age statement on Knob Creek Bourbon was greeted by some with cynicism, specifically the part where I wrote, "Fred Noe and son Freddie have been agitating to bring it back."
    Most people welcomed the news, but a few said something like this. "Is that story just more marketing? It's not like they have any actual say."
    I get it. I can be as cynical as the next guy. In this case, the reality is different, though it's a nuanced difference. The marketers are involved, surely, but the master...
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