• Last Call: 3,000 Brewers Use BA Seal; Generation Z Consumers Drink Less Alcohol, Study Finds

    One year ago - By Brewbound

    BA: More than 3,000 Brewers Adopt Independence Seal
    Nearly eight months after introducing an official “independent craft brewer seal,” the Brewers Association announced that more than 3,000 brewers have signed up to use the mark.
    The BA, a not-for-profit trade group representing the interests of small and independent U.S. craft breweries, introduced the seal last June and heavily promoted it during October's Great American Beer Festival in Denver.
    “Over time, as more beer lovers ‘seek the seal,' it will have a powerful impact on purchasing decisions,” BA program director Julia Herz wrote...
    Read more ...