• IRI: US Beer Sales Top $35 Billion in 2018

    2 days ago - By Brewbound

    Total U.S. beer dollar sales grew to more than $35 billion in 2018, according to retail data provider IRI.
    The Chicago-based market research firm, which tracks category-wide sales at major off-premise retailers, reported a 1.8 percent increase in beer dollar sales, despite a 0.3 percent decline in volume sales at multi-outlet and convenience stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 30.
    Dollar sales of domestic premium brands (Bud Light, Budweiser, Miller Lite, Coors Light, and others), declined 4.2 percent, to more than $12.6 billion last...
    Read more ...