IRI Worldwide: US Beer Sales Down Slightly Through Early November
3 monthes ago - By Brewbound
With just six weeks left to go in 2017, U.S. beer volume sales are roughly flat, according to recent data from Chicago-based market research firm IRI Worldwide.
The firm, which tracks category-wide sales trends at off-premise retailers, reported that U.S. beer volume sales were down 0.7 percent while total beer dollar sales have increased 1 percent through November 5.
According to IRI, total beer dollar sales for the first 309 days of the year topped more than $29.3 billion in its multi-outlet and convenience store universe of stores (grocery, drug, club, dollar, mass-merchandiser and...
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