• Video: Craft Brewers Discuss Ways to Elevate the Beer Category at SAVOR

    12 days ago - By Brewbound

    Beer's share of total alcohol servings in the U.S. fell below 50 percent in 2018 and as the category continues to cede occasions to wine and spirits, brewing industry leaders have been searching for ways to reclaim so-called “share of throat” from hard liquor and wine companies.
    One way the Brewers Association believes beer can win back share is through events such as SAVOR, a food and beer pairing experience that attracts hundreds of brewers and consumers to Washington, D.C., annually.
    During this past May's SAVOR event, nearly 100 craft breweries poured more than 200 beers, all paired...
    Read more ...

     

  • Jägermeister Launches ‘Deer & Beer' Advertising Campaign

    Jägermeister Launches ‘Deer & Beer' Advertising Campaign

    12 days ago - By Brewbound

    NEW YORK - Jägermeister announces a new, 360 marketing program, “Deer & Beer” - Jägermeister paired with a craft beer - to increase awareness and occasion consideration amongst target millennial consumers throughout the summer season. The marketing program aims to showcase how the iconic herbal liqueur lends itself to complement a number of craft and seasonal beers.
    The unique flavor profile of Jägermeister's complex blend of 56 natural herbs, blooms, roots and fruits complements a variety of beer styles. For example, the spicy earthy, bitter & fruity citrus headnotes in Jägermeister will...
    Read more ...

     

  • Beer Business Finance: The Economics of ‘Craft-on-Craft' Acquisitions

    Beer Business Finance: The Economics of ‘Craft-on-Craft' Acquisitions

    12 days ago - By Brewbound

    Editor's Note: Kary Shumway is the founder of Beer Business Finance and Craft Brewery Finance, online resources for beer industry professionals. He has worked in the beer industry for more than 20 years as a certified public accountant and a chief financial officer for a beer distributor. He currently serves as CFO for Wormtown Brewery in Worcester, Massachusetts.
    Craft Brewery Finance publishes a weekly beer industry finance newsletter, offers guidebooks on topics such as cash flow planning and basic budgeting, as well as an online course on improving taproom profits. The newsletter...
    Read more ...