• Hop Take: Big Beer's Next Move Is Booze-Free, and It's Working

    5 monthes ago - By Vine Pair

    At least three major brewing companies announced new non-alcoholic versions of their classic brands in 2019: Anheuser-Busch InBev's Leffe in Belgium; Heineken's 0.0 in the U.S. (it successfully launched in Europe in 2017); and Pabst Brewing's new Pabst Blue Ribbon Non-Alc , and PBR Easy, a lower-cal, lower-ABV version of the original brew.
    Big Beer isn't the only one betting on booze-free brews. Brooklyn Brewery released an alcohol-free beer in Sweden in December. Several breweries in the U.S. are exclusively brewing non-alcoholic beer, including Athletic Brewing of Stratford, Conn...
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