• Hard Seltzer Sales Surging In Bars and Restaurants, Data Shows

    1 month ago - By Vine Pair

    Off-site sales of hard seltzer soared in 2019, even outpacing vodka in total volume sold. But the seltzer wave wasn't just limited to stores: new data also shows skyrocketing sales in bars and restaurants.
    As cited by The Drinks Business , a new report by research firm Nielsen CGA shows that on-site hard seltzer sales reached $1.2 billion in 2019, an increase of over 470 percent from 2018's sales of $210 million. Nielsen's data further shows that restaurants and bars sold hard seltzers to 7.5 million new drinkers in 2019.
    Much of the growth came at the expense of beer, with 52 percent...
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