• LRXD Becomes AOR for Back Yard Burgers

    4 monthes ago - By Restaurant News

    Denver, CO LRXD has won the Back Yard Burgers advertising account and is now Agency of Record for the Nashville-based chain of quick-service restaurants, Creative Director Jamie Reedy announced today.
    The Denver agency won the account in January after a pitch. No consultant was involved. Duties will include positioning, branding, developing an integrated marketing plan, strategizing and buying media, developing a social media/digital strategy and developing a integrated marketing campaign.
    Back Yard Burgers is best known for its flame-grilled, 100% black angus beef burgers. With 50...
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