• How Sweetgreen Got to $1 Billion

    24 days ago - By Eater

    The small salad chain is poised to make history as one of the food world's most successful startups The rumors started a few weeks back: Sweetgreen, the chain that dishes out kale caesar salads and quinoa-filled bowls to sad desk lunch crowds, was worth $1 billion. With the average Sweetgreen salad bowl clocking in between $9 and $14, that's a lot of, er, green. “I mean, it's insane,” says restaurant investor Elaine Chon-Baker of Mokja Ventures of the brand's “unicorn” status - a distinction given to privately held start-up companies that reach a $1 billion market value. “These unicorn...
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