• PourMyBeer Seamlessly Integrates with Untappd - The World's Largest Beer Community

    12 days ago - By Restaurant News

    Untappd's Beer Library to Provide Real-Time Data to PourMyBeer-Powered Taprooms
    Chicago, IL PourMyBeer , a next-generation self-service beverage system, and Untappd , the leading social drinking app, today announced a strategic partnership that provides taprooms, bars and restaurants across the world with an integrative platform that enhances user experience and increases operational efficiency. The integration enables patrons at PourMyBeer-powered establishments to view Untappd data on each beer via digital signage, and also to use the Untappd app to see a full list of which beers are...
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  • Hop Take: Heineken Heads to China, the World's Largest Beer Market

    Hop Take: Heineken Heads to China, the World's Largest Beer Market

    12 days ago - By Vine Pair

    In a deal worth more than $300 million, Heineken is joining forces with China Resources Enterprise and China Resources Beer , the largest beer company in the world's largest beer market. CRE and CR Beer reportedly acquired seven of Heineken's businesses as part of a long-term strategic partnership in mainland China, Hong Kong, and Macau.
    In August, Heineken acquired a 40 percent stake in China Resources Beer for $3 million. Pending regulatory approval, the transaction is expected to go through in 2019.
    “I am pleased we have quickly come to definitive agreements with CRE and CR Beer to join...
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