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  • Press Clips: Anheuser-Busch to Feature NBA, MLB Athletes in Ads; Celis Brewery Assumes Sales of Uncle Billy's, Pedernales Brands

    4 monthes ago - By Brewbound

    A-B to Use NBA, MLB Players in Ads
    Anheuser-Busch InBev has struck new deals with the Major League Baseball and the National Basketball Association players unions that will allow the world's largest beer manufacturer to feature active pro athletes from both sports in its marketing campaigns, according to Ad Age .
    A-B InBev U.S. chief marketing officer Marcel Marcondes called the new partnerships “a game-changing thing in the way we deal with sponsorships.”
    “Fans are first and foremost connected to currently active players,” he told the outlet. “That is what drives the conversation. This is...
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